商店(1983)

剧情简介

THE STORE is a film about the main Neiman-Marcus store and corporate 　　headquarters in Dallas. The sequences in the film include the selection, presentation, 　　marketing, pricing, advertising and selling of a vast array of consumer products including 　　designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china 　　and porcelain and many other goods. The internal management and organizational aspects 　　of a large corporation are shown, i.e., sales meetings, development of marketing and 　　advertising strategies, training, personnel practices and sales techniques.